Coffee with a bite of Apple xo

Guys, I have no idea if you have already enjoyed the recent friendship between my fav Starbucks and iTunes. I had downloaded recently for free brilliant book ‘Limitless’ and some tracks. Can’s wait for the next week picks. Seriously, experience could not get better with a cup of Skinny Caramel Machiatto reading a really good book. My advice - grab your Mac, iPad and hurry to your nearest, to my point of view, best coffeemaker…

Cold or Real War? The Battle could be finished by disastrous BB service...

Being a loyal BB customer and seeing BBM as something what has attracted me to this device has, obviously, shifted towards anger and serious thoughts about changing to iPhone. Why not? iMessage came to the play. Three days of irresponsible customer service and poor customer communication will possibly result in something more than just share price drop to BB. Mmmmm…. Could be a serious contender for case studies of service failure? Lessons have to be learned and something more need to be added for US who used to be BB Guys to return our love back again. Perhaps, a little sympathy could do a first run if BB could communicate the case more effectively….. The serous food for changing Brand Preferences is evident!

Second screen - enhance the experience: New Nintendo Wii U

P.S. Thank to Dr. Enrique Guerrero for information provided!

Experiential perhaps Excessive Multichannel Marketing

http://www.youtube.com/watch?v=mUZrrbgCdYc
I have attended interesting from practitioners point of view Lecture on Experiential Marketing. T-Mobile has presented their innovative multichannel approach in interacting with customers. Everything is fine and from the Business perspective - cost-effective & covers wider audience. Feedback presented from customers, outcomes' figures and statement about actual dialogue are Great! But - Are we ready to be 'bombarded' from every point of touch, it is a Big Question? Traditional Marketing Approaches - Segmentation and Targeting still have their value. Companies do need to be selective for the sake of their customers' 'nerves'..... "Be effective, but not annoying"!

Creativity + Mobile Technologies = Infinite Flow of Innovation

The extent to which creative industries are exposed to technological revolution is unbelievable. Look at this crystal chandelier, named Lolita, presented in London's Barbican. Seriously, mobile technology installed within interior tool... Wow it is expressive how far creativity goes. However, is it what a society need: one more spot that keeps us up-to-date with information flow. I mean, sitting at home, watching HD TV, decided to switch off your cell phone in order to relax from the overwhelming 'technological' conversations. But again, everyone can reach you even in that situation, while all your portable devices are off, your chandelier has become a medium for conversation....

Service-Dominant Logic:An Alternative Mindset for Innovation

Some further info on SDL for those who are interested

Service-Dominant Logic:An Alternative Mindset for Innovation

View more presentations from Fred Zimny.

How exactly we define "Service"

As I am interested in new service development, I found myself struggling with one specific but mysterious issue in the marketing community: What exactly is the service. Is it something different from Good, or it actually Product (Experience Product). Or may be some of you will take a view of new perspective in marketing field - Service Dominant Logic (SDL) - where service represents a full package of value that consumer receives, including product and value-adding services? What do you think.....