Creativity + Mobile Technologies = Infinite Flow of Innovation

The extent to which creative industries are exposed to technological revolution is unbelievable. Look at this crystal chandelier, named Lolita, presented in London's Barbican. Seriously, mobile technology installed within interior tool... Wow it is expressive how far creativity goes. However, is it what a society need: one more spot that keeps us up-to-date with information flow. I mean, sitting at home, watching HD TV, decided to switch off your cell phone in order to relax from the overwhelming 'technological' conversations. But again, everyone can reach you even in that situation, while all your portable devices are off, your chandelier has become a medium for conversation....

"Business has two and only two - basic functions: Marketing and
Innovation"

- Peter Drucker

Obviously, the learning and observation - analysis of the world isn't enough to make unique contributions. There has to be something intuitive and unpredictable. However, even this is grounded on abilities to learn and see beyond lines....

Mobile Devices

Guys, I am sure all of us have plentty of mobile devices with out which we can not survive in todays' world: BB, iPhones, iPodes and other portable Mp3 & DVD, Game players, PAD, notebooks. Personally, I seriously can't leave without my iPhone. It is kinda addiction. Why? This small pretty item has everything I need: access to the Internet, music & movies (while travelling on the train to London), camera to capture all best moments of my life, and what mostly important for me - Organiser.

Service-Dominant Logic:An Alternative Mindset for Innovation

Some further info on SDL for those who are interested

Service-Dominant Logic:An Alternative Mindset for Innovation

View more presentations from Fred Zimny.

How exactly we define "Service"

As I am interested in new service development, I found myself struggling with one specific but mysterious issue in the marketing community: What exactly is the service. Is it something different from Good, or it actually Product (Experience Product). Or may be some of you will take a view of new perspective in marketing field - Service Dominant Logic (SDL) - where service represents a full package of value that consumer receives, including product and value-adding services? What do you think.....

Greeting

Hello to everyone who is interested in the fascinating
world of Marketing. Let's explore together how far this science goes....