Being a loyal BB customer and seeing BBM as something what has attracted me to this device has, obviously, shifted towards anger and serious thoughts about changing to iPhone. Why not? iMessage came to the play. Three days of irresponsible customer service and poor customer communication will possibly result in something more than just share price drop to BB. Mmmmm…. Could be a serious contender for case studies of service failure? Lessons have to be learned and something more need to be added for US who used to be BB Guys to return our love back again. Perhaps, a little sympathy could do a first run if BB could communicate the case more effectively….. The serous food for changing Brand Preferences is evident!
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