As for my love to fashion, some philosophical views on this phenomenon

Fashion is a system of signs that is negotiated collectively and individually on the terrain of self-presentation. Fashion is one of the premises that enable us to form part of society, to be recognised and accepted. Fashion, furthermore, is a social practice that also takes on a political significance, as it not only bears witness to, but can support processes of social democratisation or strengthen class division and generational segregation. On the social plane fashion is born as a filter between the natural state of the body and its "civilisation" (Amsterdamski 1980) and socialisation. 

Fortunati 2005.



Watch Phone Revolution!!!

Connecting to the world takes a further step in being closer to a consumer....

Mobile Tech meets Fashion: The World of Beneficial Collaborations!

Gosh, smart clothing, mobile apps for fashion business, sensor and scanlife technologies are all familiar to the interested audience.

But it goes far beyond these boundaries in creating markets within overall population of fashionistas: check this out!!!! How Norma Kamali tries to enrich the consumer experience of her design http://normakamaliomo.blogspot.com/2010/01/view-artisan-fashion-via-state-of-art.html and how HP technologies appears to be a valuable but complementary accessories.

Paris, Paris,Paris.............

Oh, Paris!

Paris, what a Beautiful Life: small cafes through the loose stretts, french cheese and champaign, croissant with cafe latte, Coco Chanel, Edit Piaf, Moulin Rouge and evening boat walk down the River Sien with the view on Effel Tower...... technology can give you a picture of it, but trust me: not a sense, not a feeling, not an Experience!

                                                                                                                                                                                              So, what all scholars and business experts do overemphasize the opportunities of technology to transfirm our life. Nothing really can replace the real simple world which we have to touch and enjoy!!!

Nanotechnology ..... what goes beyond the frames of human capabilities!

The future of technology is exciting with nanotechnology standing on the top of the pyramid of changes. Creative sectors do really benefit from such applications, starting from textile ending with cultural non-commercial organisations such as museums and attraction parks. The experience economy is right on its way to show the real picture of what we saw in films, twenty-thirty years ago. We do not need to watch startrek anymore, we do live and experience it !!!!

Love it!

But iPad Revolution continues to expand!

Oh, this is a serious thing! Apple actually did impress me. The influence is much bigger than I thought it will be. But time will show the difference!

New? 4G iPhone - on the way!!!

Seriously, can't cope with volume of new incoming improved copies of the successful products. Now, it's an iPhone 4G. So, what? What now? What's new with it? - Enhanced version. It's for you to decide....

Love it Light!

I love this advert, Coke is always best in targeting and choosing the right message!

Eurovision 2010 - Share the Moment

Yes, finally we could spot the real-time integration of multi-media in an entertainment show sphere... There is no doubt that mobile phones became a huge part of it...real-time broadcasting and chance to see it on-the-go. Glad that creative sector turn their face towards digital revolution! Despite all the ctiticism that non-human interaction interfaces made us lonelly; this time the concept is used in intellegent way - "Being connected - being together - sharing the moment!"

Marketing in network environments - Professor Teck Yong Eng

It is for these who are interested to hear what marketing is really about! Moreover, some managerial implications in attempt to develop and manage successfully organisational external and internal relationships.

Professional Lecture Series continues: Marketing in network environments

Anyone who is interested in network phenomenon of today's business environment due to the complexity of the organisational relationships, caused by hypercompetition and globalisation, are welcomed to attend the Lecture from one of the academic expert in the outlined area of the research*.

      Will be interesting and useful.....     

                          

               Get some intellectual snacks for your brains!

*All information is available from: http://www.bournemouth.ac.uk/newsandevents/Events/2010/janfebmar/ne003_network_marketing.html

Work flow in much faster & easier way

Hey guys,



ITech revolution is obviously the greatest ever. Check it out: http://www.youtube.com/watch?v=dtuhS7XEcso

New DocuPen and portable printer, unbelievable small.... Will be waiting for new inventions.



Btw, if you know some lattest innovations - post & share it with me.
 

Experiential perhaps Excessive Multichannel Marketing

http://www.youtube.com/watch?v=mUZrrbgCdYc
I have attended interesting from practitioners point of view Lecture on Experiential Marketing. T-Mobile has presented their innovative multichannel approach in interacting with customers. Everything is fine and from the Business perspective - cost-effective & covers wider audience. Feedback presented from customers, outcomes' figures and statement about actual dialogue are Great! But - Are we ready to be 'bombarded' from every point of touch, it is a Big Question? Traditional Marketing Approaches - Segmentation and Targeting still have their value. Companies do need to be selective for the sake of their customers' 'nerves'..... "Be effective, but not annoying"!

Creativity + Mobile Technologies = Infinite Flow of Innovation

The extent to which creative industries are exposed to technological revolution is unbelievable. Look at this crystal chandelier, named Lolita, presented in London's Barbican. Seriously, mobile technology installed within interior tool... Wow it is expressive how far creativity goes. However, is it what a society need: one more spot that keeps us up-to-date with information flow. I mean, sitting at home, watching HD TV, decided to switch off your cell phone in order to relax from the overwhelming 'technological' conversations. But again, everyone can reach you even in that situation, while all your portable devices are off, your chandelier has become a medium for conversation....

"Business has two and only two - basic functions: Marketing and
Innovation"

- Peter Drucker

Obviously, the learning and observation - analysis of the world isn't enough to make unique contributions. There has to be something intuitive and unpredictable. However, even this is grounded on abilities to learn and see beyond lines....

Mobile Devices

Guys, I am sure all of us have plentty of mobile devices with out which we can not survive in todays' world: BB, iPhones, iPodes and other portable Mp3 & DVD, Game players, PAD, notebooks. Personally, I seriously can't leave without my iPhone. It is kinda addiction. Why? This small pretty item has everything I need: access to the Internet, music & movies (while travelling on the train to London), camera to capture all best moments of my life, and what mostly important for me - Organiser.

Service-Dominant Logic:An Alternative Mindset for Innovation

Some further info on SDL for those who are interested

Service-Dominant Logic:An Alternative Mindset for Innovation

View more presentations from Fred Zimny.

How exactly we define "Service"

As I am interested in new service development, I found myself struggling with one specific but mysterious issue in the marketing community: What exactly is the service. Is it something different from Good, or it actually Product (Experience Product). Or may be some of you will take a view of new perspective in marketing field - Service Dominant Logic (SDL) - where service represents a full package of value that consumer receives, including product and value-adding services? What do you think.....

Greeting

Hello to everyone who is interested in the fascinating
world of Marketing. Let's explore together how far this science goes....