http://www.youtube.com/watch?v=mUZrrbgCdYc
I have attended interesting from practitioners point of view Lecture on Experiential Marketing. T-Mobile has presented their innovative multichannel approach in interacting with customers. Everything is fine and from the Business perspective - cost-effective & covers wider audience. Feedback presented from customers, outcomes' figures and statement about actual dialogue are Great! But - Are we ready to be 'bombarded' from every point of touch, it is a Big Question? Traditional Marketing Approaches - Segmentation and Targeting still have their value. Companies do need to be selective for the sake of their customers' 'nerves'..... "Be effective, but not annoying"!
I have attended interesting from practitioners point of view Lecture on Experiential Marketing. T-Mobile has presented their innovative multichannel approach in interacting with customers. Everything is fine and from the Business perspective - cost-effective & covers wider audience. Feedback presented from customers, outcomes' figures and statement about actual dialogue are Great! But - Are we ready to be 'bombarded' from every point of touch, it is a Big Question? Traditional Marketing Approaches - Segmentation and Targeting still have their value. Companies do need to be selective for the sake of their customers' 'nerves'..... "Be effective, but not annoying"!
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