Marketing in network environments - Professor Teck Yong Eng

It is for these who are interested to hear what marketing is really about! Moreover, some managerial implications in attempt to develop and manage successfully organisational external and internal relationships.

Professional Lecture Series continues: Marketing in network environments

Anyone who is interested in network phenomenon of today's business environment due to the complexity of the organisational relationships, caused by hypercompetition and globalisation, are welcomed to attend the Lecture from one of the academic expert in the outlined area of the research*.

      Will be interesting and useful.....     

                          

               Get some intellectual snacks for your brains!

*All information is available from: http://www.bournemouth.ac.uk/newsandevents/Events/2010/janfebmar/ne003_network_marketing.html

Work flow in much faster & easier way

Hey guys,



ITech revolution is obviously the greatest ever. Check it out: http://www.youtube.com/watch?v=dtuhS7XEcso

New DocuPen and portable printer, unbelievable small.... Will be waiting for new inventions.



Btw, if you know some lattest innovations - post & share it with me.
 

Experiential perhaps Excessive Multichannel Marketing

http://www.youtube.com/watch?v=mUZrrbgCdYc
I have attended interesting from practitioners point of view Lecture on Experiential Marketing. T-Mobile has presented their innovative multichannel approach in interacting with customers. Everything is fine and from the Business perspective - cost-effective & covers wider audience. Feedback presented from customers, outcomes' figures and statement about actual dialogue are Great! But - Are we ready to be 'bombarded' from every point of touch, it is a Big Question? Traditional Marketing Approaches - Segmentation and Targeting still have their value. Companies do need to be selective for the sake of their customers' 'nerves'..... "Be effective, but not annoying"!

Creativity + Mobile Technologies = Infinite Flow of Innovation

The extent to which creative industries are exposed to technological revolution is unbelievable. Look at this crystal chandelier, named Lolita, presented in London's Barbican. Seriously, mobile technology installed within interior tool... Wow it is expressive how far creativity goes. However, is it what a society need: one more spot that keeps us up-to-date with information flow. I mean, sitting at home, watching HD TV, decided to switch off your cell phone in order to relax from the overwhelming 'technological' conversations. But again, everyone can reach you even in that situation, while all your portable devices are off, your chandelier has become a medium for conversation....

"Business has two and only two - basic functions: Marketing and
Innovation"

- Peter Drucker

Obviously, the learning and observation - analysis of the world isn't enough to make unique contributions. There has to be something intuitive and unpredictable. However, even this is grounded on abilities to learn and see beyond lines....

Mobile Devices

Guys, I am sure all of us have plentty of mobile devices with out which we can not survive in todays' world: BB, iPhones, iPodes and other portable Mp3 & DVD, Game players, PAD, notebooks. Personally, I seriously can't leave without my iPhone. It is kinda addiction. Why? This small pretty item has everything I need: access to the Internet, music & movies (while travelling on the train to London), camera to capture all best moments of my life, and what mostly important for me - Organiser.