Anyone who is interested in network phenomenon of today's business environment due to the complexity of the organisational relationships, caused by hypercompetition and globalisation, are welcomed to attend the Lecture from one of the academic expert in the outlined area of the research*.
http://www.youtube.com/watch?v=mUZrrbgCdYc I have attended interesting from practitioners point of view Lecture on Experiential Marketing. T-Mobile has presented their innovative multichannel approach in interacting with customers. Everything is fine and from the Business perspective - cost-effective & covers wider audience. Feedback presented from customers, outcomes' figures and statement about actual dialogue are Great! But - Are we ready to be 'bombarded' from every point of touch, it is a Big Question? Traditional Marketing Approaches - Segmentation and Targeting still have their value. Companies do need to be selective for the sake of their customers' 'nerves'....."Be effective, but not annoying"!